228 Free Marketing Tools

The Never Ending Guide To Free Marketing Tools That Will Be Constantly Updated.

Just like any business, you are going to need help to grow. The beauty of the online business is that some help comes in the form of marketing tools....and a lot of the best ones are free.

There are some amazing free tools out there and over the years I have compiled a list to help people in my training sessions. 

However, the last couple of months I have decided to tidy up this list and upload it for everyone to see and hopefully use. It has been a great resource for me, so hopefully it will be the same for you.

So this LONG post is designed to show you hundreds of valuable tools you can use to start and/or grow your business.

Now I do have some rules for this post and they are:

  • All tools are free but some have a freemium model (a limit what you can do for free but if you want full access then you have to pay).
  • I have not included any tools that are free for a limited time and then you have to pay. So you shouldn't have to enter your credit card details (If you do then please let me know and I will remove the tool from the list).
  • I have not included any affiliate links so if you do buy a tool, I don't get a commission as I do not want to show financial bias.
  • I have not recommended any particular tool. If you are interested in the ones I use or would recommend, then throughout will be opportunities to get a list of tools I recommend, straight to your inbox. 
  • Even though this list is large and will be constantly updated, I will not included every single free tool online. All are pretty good, just some are better than others or more relevant to you. 
  • I have built this in sections and these are the typical sections and processes you would go through if you were building a business online.
  • This list is always updating, therefore I am calling it a never ending guide. If I think a tool is not worth having I will delete it. Also, I will add more tools to this so keep coming back and checking for more (browser extensions and business tools are coming next).
  • If you recommend any free tool (based on the guidelines) then @ me on Twitter and I will review and hopefully add.

As this post is really about showing you how to build or grow your online business, I have put all the tools in the relevant sections needed to make this happen.

Click on any section and it will take you to that section so it is easier for you to navigate the page.

Hope you find this a useful as I have and the people I have trained.

Please let others know by sharing this post. I thank you in advance ;-)​

Idea Generation and Digital Marketing Training

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​Idea Generation

If you are not sure where to start, these tools are fantastic at helping you generate ideas about your business or even content.

Google Trends: A great tool brought to you by Google that lets you look at what is hot right now and also trends in the market.

Buzzsumo: If you want to know what content is shared the most across platforms to find out what to create, then buzzsumo does a great job.

Portent: Use this to come up with an array of titles for your next blog post or presentation.

FAQfox: Is your marketing research lacking? Find what your users are asking.

Idea Sandbox: Some of the most effective tools to assist you with your entire problem-solving...from problem identification, through leading a project and implementation.

Germ.io: An ideation and project planning tool that lets you capture abstract ideas, collaboratively brainstorm and turn them into actionable projects.

Mindmeister: If you like doing mindmaps or spider diagrams, this has a handy free option.

Xmind: Another mindmap software tool that helps you plan ideas.

Digital Marketing Training

Digital marketing changes all the time and it is imperative to stay up to date with the latest strategies and tactics. Here are some courses that are really good at tackling key areas.

Content Distribution Workshop: Of course I have to add my free workshop on promoting your business and content. Highly recommended ;-)

White Hat Link Building (SEO): Ryan Stewart really knows his stuff and goes into great detail on white hat SEO.

Converting traffic to leads: Leadpages are one of the best companies at showing you how to build a mailing list, based on their software. This is a great starter course.

The Copy Cure: The sample video has enough information you can use to get you started on how you can write copy that connects, converts, and is 100% authentically you.

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Building A Website

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Platforms To Build Websites

WordPress.org: Web software you can use to create a beautiful website, blog, or app.

WordPress.com: Create a free website or easily build a blog with this.

Wix: Choose a design, begin customising and be online today!

Domain & Social Media Name Generators

The Name App: A cool tool to find out what names are available quickly. 

KnowEm: Covers a lot of sites including social media platforms you may not have thought of.

Short Domain Search: Find up to date short, available single-word domain names.

Impossibility: A cool domain name generator that covers a lot of platforms.

Website Analytics

Google Analytics: One of Google's most popular tools. This program covers the key areas any small business needs.

Piwik: A great alternative to Google analytics that provides you with detailed real time reports on many factors.

Stat Counter: Allows website owners to monitor visitors' behaviour on their website. Not too much info but enough for beginners.

Clicky: Looks at the best ways to monitor, analyse, and react to your blog or web site's traffic in real time.

Woopra: Track your customers' web and mobile activity, forms, emails, support tickets and more, all in one place.

Bing Webmaster Tool: Improve your site's performance in search, especially Bing search.

Google Webmaster Tool: Improve your site's performance in search, especially Google search.

Browseo: View any web page like how search engines see it so you can identify issues with your and competitors' sites.

GT Metrix: Analyses your page's speed performance. Very important for SEO.

Quicksprout: An easy way for you to make better content so your audience and traffic continue to grow.

Seoptimer: Website review and SEO audit tool

Similar Web: See any website's traffic sources & uncover their online marketing strategies.​

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Content Creation and Design

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Curating Content

Scoop It: Discover, curate and publish great content to get visibility online.

LikeHack: A social publishing platform that facilitates content marketing and social media management.

Buffer: Does many things but became famous for making it super easy to share any page you're reading.

Paper.li: Publish Twitter, Facebook, Google+ or any web content into your own online newspaper.

Contentmarketer.io: Increase your blog traffic loads by simply reaching out to people, tools, or companies you mentioned in your content/blog post.

LaterBro: Schedule Facebook and Twitter updates.

Narrow.io: A Twitter marketing tool that helps you build a targeted Twitter following by making it effortless for you to interact with users who are likely interested in.

Quuu: Works closely with Buffer and allows you to curate content to grow a relevant social media following across your networks.

Curator: A tool for the whole creative process that goes through from idea to presentation. 

​Design Tools

Canva: Makes design simple for everyone. 

Fotor: Photo Editor is a free online designer and editing tool catering to all your photographic and image creation needs.

BeFunky: Photo Editor lets you apply photo effects, edit photos and create photo collages with collage maker. 

Pablo by Buffer: An easy wayto create social media images.

Skitch by Evernote: Get your point across with fewer words using annotation, shapes and sketches, so that your ideas become reality faster.

LICEcap: Simple animated screen captures that can capture an area of your desktop and save it directly to .GIF. 

Infogr: Create, publish and share data visualizations, infographics and online charts. 

Piktochart: A easy infographic design app that requires very little effort to produce beautiful, high quality graphics.

Free Images

Pexels: Great resource for free photos in one place. 

Splashbase: Cool site that allows you to search & discover free, hi res photos. 

Compfight: Search engine for visual inspiration and free stock photos for the advertising community including images of creative commons and public domain.

Unsplash: Do whatever you want free high-resolution photos. Download 10 new free photos every 10 days.

Death to stock photo: Join the email list where they send you free images.

Writing/Blogging Resources

Editorial Calendar: WordPress plugin that allows you to organise and manage your blog. 

ZenPen: A minimalist writing zone, where you can block out all distractions and get to what's important. The writing! 

Headline Analyzer: A nice tool that looks at your headlines and gives you a detailed breakdown of why and how you should improve yours based off of emotions. 

Copyscape: A plagiarism checker. that is needed. 

Plagspotter: An accurate online duplicate content checker! Instantly find copies of your web page. 

Video Tools

Powtoon: An online business presentation software tool that allows you to create free, cool, and awesome animated video explainers as an alternative to other forms of content.

Video Downloader: Download videos from web sites or just collect them in your video list without downloading them. 

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Social Media

Social Listening

Social mention: A social media search engine that looks at user-generated content such as blogs, comments, bookmarks, events, news, videos, and much more

Twazzup: Real-time Monitoring and Analytics for Twitter

Keyhole: A real-time hashtag tracker for Twitter, Instagram and Facebook. It's visual dashboard is simple, beautiful and shareable

Hashtagr: A useful hashtag aggregator.

Social Management​

Hootsuite: Manage multiple networks and profiles and measure your success with this multi purpose social management tool.

SocialOomph: A smart web platform that has been around for a while and used my a lot of social media users.

TweetDeck: The most powerful Twitter tool for real-time tracking, organizing, and engagement.

Analysing Performance (You & Competitors)

Fanpage karma: Monitor any Facebook page with this analytics and statistics tool. You can also create insight reports and optimise your social media marketing strategy.

Twitonomy: Browse, search, filter and get insights on the people you follow and those who follow you.​

LikeAlyzer: Helps you to measure and analyse the potential and success rate of your Facebook Pages .

RiteTag: A social media marketing toolkit for analytics, social crafting and automation.

Shared Count: A simple tool that will tell you about the number of shares that has happened for a url on most social media channels.​

Social Media Promotion & Distribution​

​Click to tweet: A very easy way to promote, share & track your content on Twitter. 

Social Locker: Helps increase social media presence by asking visitors "to pay" for your content with a tweet, plus one, or a like. 

dlvr.it: Helps publishers deliver their content to the social web, including twitter and facebook. 

Mass Ping: Mass Ping unlimited URLs at one to +50 Search Engines.

Influencer Tools

PeerReach: PeerReach analyses your connections and interactions to determine your interests, expertise and who is most relevant for you.

Klout: Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence. 

PeerIndex: Has joined with Brandwatch.Providing social media analytics based on footprints from use of major social media services. 

Kred: Measure your Influence with a Kred Score and join the Kred Network with a .Kred Address.

Klear (formerly Twtrland) Klear is a social intelligence platform that helps you do smarter marketing. 

Twitter Tools​

FollowerWonk: Helps you explore and grow your social graph. Social analytics. 

Manage Flitter: Sort, filter and manage who you follow on all your Twitter accounts and grow your business via new connections with ease.

Must be present: Gauge your brand’s social responsiveness in real-time and compare yourself against industry benchmarks. Engagement report. 

Tweepi: Make sense of your Twitter account by managing and growing. 

Commun.it: A very easy way to manage your social community. 

Klear: (formerly Twtrland) Klear is a social intelligence platform that helps you do smarter marketing. 

TweetReach: Measure all the Twitter activity that matters to you.

Twazzup: Real-time monitoring and analytics for Twitter.

Twibble: Easily publish content from any RSS feed to Twitter with beautiful imagery in each and every tweet.

Facebook Tools

Wolfram Alpha: Computational knowledge/answer engine. 

Find My Facebook ID: Find any Facebook personal numeric ID for fb:admins, social plugins and more. 

Sumorank: Analyse what performs best for any Facebook Page. 

Instagram Tools

Iconosquare: An Instagram management system that gives you a dashboard to view, social analytics, search, tools for contests, brand community management and more.​

Pic Stats: This report analyses the data from your Instagram account.

Ink 361: View your images on your desktop for a larger display and create albums and share images with non-Instagram users.

FollowGram: This helps those that are new to Instagram to build up their following.

Pinterest Tools

Share Root Board Cover Creator: Create board covers for a Pinterest page. ​

Other Cool Social Media Tools

Gleam: Marketing apps designed to help you grow your business.

Flare: Flare gets you more shares, social stats and powerful and unique features that get your visitors sharing. 

Blab: Watch live conversations, workshops etc. 

Overcast: A powerful yet simple podcast player for iPhone, iPad, and Apple Watch. 

Katch: Katch records your Periscope and Meerkat streams to the cloud. ​

Search Engine Optimisation (SEO)​

Keyword Research and Density​

Google Keyword Planner: Google's keyword tool that tells you how many people search certain keywords a month.

Wordtracker: Revealing high performing keywords in minutes with the keyword research tool.

Ubersuggest: Get thousands keywords ideas in a minute with this amazing keyword suggestion tool: Übersuggest is Google Suggest on steroids! 

Keyword Tool: Get 750+ Google keyword suggestions for free. 

Keyword Density: Calculate ideal keyword density percentage for SEO.

Answer The Public: A (very) neat data visualisation tool fetching Google search query suggestions and placing them in question, preposition and alphabetical context.

Google Corrolate: Finds search patterns which correspond with real-world trends. 

ImforSMB: A bulk keyword generator for small businesses. 

Seed Keywords: Find valuable keywords, with a little help from your friends. 

Site Analysis (Your site and the competition)

Hubspot Website Grader: How Strong is Your Website?

SEO Site Check up: Search engine optimisation made easy. Just enter site URL. 

Site Trail: All-in-One Website Analysis Tool. Social media, visitors etc. 

Traffic Travis: Improve your website's search engine rankings. 

Lipperhey: Website analysis, keyword suggestions, SEO analytics and backlink checker. 

Back Link Checker​

Ahrefs: Track your backlinks, keywords, brand mentions and know what your competitors are doing. 

Opensite Explorer: Research backlinks, find link-building opportunities and discover potentially damaging links.

Majestic SEO: Site explorer. Backlink history checker. Search explorer. Link intelligence API.

Link Diagnosis: Examine your link competition. Enter URL.

Who links to me: Domain Analyzer - an online service that allows you to find inbound links and keywords information about a website. 

Broken Link Checker​

Check my links: A tool that checks websites to find broken links. 

Dead link checker: Check for broken links on your website.

​Site Crawler

XML Sitemaps: Offers a sitemap generator that creates XML and HTML variants. 

Screaming Frog: Search engine optimisation and marketing. SEO spider. Pay per click management. Link building. 

Import.io: The world's leading web data extraction platform for businesses and individuals. 

​Rank Checker

Pro Rank Tracker: Most Comprehensive Rank Tracking & Reporting Solution. 

Serps Rank Checker: Check keyword rankings positions in Google or Yahoo from over 100 country and language combinations.

SerpLab: Check, track and monitor your search engine keyword ranking quickly and accurately.

Other Cool SEO Tools​

SEMRush: SEMrush is a powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research.

Small SEO Tools: A comprehensive range of almost 60 checker tools - from backlink and domain authority checkers to grammar and plagiarism checkers-to help with SEO. 

Email Marketing

Mailchimp: Send 12,000 emails to 2,000 subscribers for free. This is one of the most popular email clients.

Mad Mimi: A nice email company that allows you to create, send, share and track email newsletters online.

Contact Form 7: A great Wordpress plugin to collect email addresses.

Hello Bar: A lot of internet marketers are using this to get more email subscribers.​

Rapportive: Shows you everything about your contacts right inside your inbox. Includes info from the web and resources such as LinkedIn. 

Flashissue: Design emails with a drag-and-drop editor. Create mailing lists and send bulk email.

Yesware: Email tracking and analytics.

Bananatag: Email open & click notifications. 

FollowupThen: Gives you an email address to forward messages to that require following up on. They will be sent back to user at the appropriate time. 

Wise stamp email signature: Creates email signatures to promote yourself/your business. 

Autopest: Automates your email follow-ups for leads, customers, employees, and even friends. 

Sidekick: Email tracker. Know who opens emails, when, where and how many times. 

Mailtester: Online tool to test an e-mail address. Find out if is valid, why it bounces or what type of mailserver the mailbox is on. 

Mail Tester: Tests how 'spammy' emails are.

​RSS Feeds and Alerts

Feedly: Lets you organize all your favorite publications, podcasts and YouTube channels into collections and receive updates when new content is available. 

Google alerts: Monitor the web for interesting new content. 

The Old Reader: The Old Reader is a web-based news aggregator that delivers website, blog, and other Internet content to a web-based inbox. 

Pocket: A cool app that allows you to view later...put it in (your) Pocket.

TalkWalker: Monitor the Web for interesting new content about your name, brand, competitors, events and more. 

URL Shorteners

Google Shortener: Shorten URLs to make them easier to share. 

Ow.ly: Makes links manageable. 

Bitly: Shorten and brand the links you share, and keep track of them as they travel across the internet. 

Other Marketing Tools

HARO – Help a reporter out: HARO provides journalists with a robust database of sources for upcoming stories and daily opportunities for sources to secure valuable media coverage.

Yougov profiles: Profiles is a segmentation and media planning product for agencies and brands.

Tagboard: A search and display platform for social networks. 

Hashtagify.me: The most advanced Twitter Hashtags search engine 

Crowdfire: App to grow social networks. Find and follow people and identify unfollowers. 

Linktally: Counts how many times a link has been used across the major social networks. 

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Cloud Space

Dropbox: My documents in the cloud.

OneDrive: Provides you with 15 GB of free space to use for storing documents, photos, or anything else you can think of.

Google Drive: Google gives you 15 GB of storage split between Google Drive, Gmail, and Google+.

Box: 10 GB of free storage space with this platform that syncs effortlessly between desktop, tablet and phone.

Copy: Gives users 15 GB of storage for free with no file size restrictions.

Note Taking

Evernote: Platform designed for note taking and organising.

Simplenote: Another note taking platform that syncs across different devices.

Organising and Project Management

Trello: An organiser that helps keeps track of everything and organize everything.

Yanado: A pretty handy tasks management tool for all Gmail users.

Basecamp: A productivity app that has a blend of tools that any team needs to stay on the same page about whatever they’re working on.

Slack: Brings all your communication together in one place. It's real-time messaging, archiving and search for modern teams.

Freebusy: Eliminates coordination headaches when you need to schedule a meeting.

Freedcamp: A social work collaboration platform with emphasis in project management.

Asana: An easy way for teams to track work, and get results. Do great things together.Any.Do: A really good To-do list & Task Manager for online and mobile.

Wrike: An online project management software that gives you full visibility and control over your tasks.

HubSpot CRM: A sales tool for your small business where you can say goodbye to manual tasks and confusing features. 

Sending Large Files

WeTransfer: If you need to transfer large files then this tool does exactly that. Allows you to send up to 2GB for free.

Minbox: Makes sending large files online easy and has no limit on the size of file.

Senduit: Upload your file and share the private link.

Calls, Webinars and Messaging

Skype: Oldie but a goodie. Free calls and messenger service.

Go-To-Meeting: Video conferencing and webinar tools.

Join.me: Free screen sharing, online meetings and team collaboration at your finger tips.


Cold Turkey: A productivity program that you can use to temporarily block yourself off of popular social media sites, addicting websites and games.

OMMwriter: This becomes your own private writing room where you can close the door behind you to focus on your writing in peace.

Time Management

Toggl: Online time tracking tool featuring 1-click time tracking and helps you see where your time goes.

Rescue Time: A personal analytics service that shows you how you spend your time and provides tools to help you be more productive.

Other Productivity "Stuff"

UnrollMe: Clean up your inbox with this tool that allows you unsubscribe to "stuff" quickly.

Toolbox by Google: Google Apps Toolbox is a collection of tools which could be used to debug 'Google Apps'.

World Clock for Macs: A digital world clock with sunrise and sunset animation.

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Addappt: Enables business contacts to update their contact details in address book. Contacts can be organised using groups within the app and it can be used to send messages.

Fuze: Fuze mobile app connects small business teams with its visual communications solution. Free for 3 users. 

PayPal: Probably the best known 'pay and get paid' app. PayPal lets you link your credit, debit, and bank account to your PayPal account. 

Square Register: A free mobile point of sale app, is perfect for small businesses. Save time by tracking sales and inventory, managing teams, and viewing business analytics all from your point of sale. 

Boxmeup: A free Android app, Boxmeup organizes and tracks your packages and/or containers. 

KanbanFlow: On KanbanFlow, a web-based app, managers can assign tasks to their colleagues, upload documents and schedule due dates. 

Polaris Office: With Polaris Office, you can manage Microsoft Office files from the road. 

Wunderlist: A to-do list manager with native apps for Android, iOS, Windows Phone, Windows desktop, Mac, and Google Chromebooks. 

Hours: Hours is a full-featured iOS app that also now syncs time-tracking with FreshBooks. 

Slate: Turn just about anything into a visual presentation that you can share on social media or post on your website (iPad App).

Spark: Unlike many iOS email apps, Spark supports Gmail, Outlook, Yahoo, and iCloud and connects to multiple cloud accounts. 

Dinero: Get instant visibility into your business with in Dinero’s real-time finance dashboard that connects to your bank and credit card accounts.

Streak: Streak is a mobile app simple CRM solution that also can be used for sales, email support, hiring, product management, and more. 

Box: View, edit, and share files securely in the cloud. 

Waze: A free social traffic, navigation, and gas app that uses real-time road reports from nearby drivers. Preumably included because of either commuters or transportation companies. 

DocuSign: Provides a way to electronically sign documents and collect signatures from others. 

Producteev: A task manager for every situation. 

Abukai: Tackle expense reports, invoices, and business expenses with Abukai. 

Mint: Manage finances, budgets, and pay bills through the app. 

Google Drive: Small business owners can access all of their files from any smartphone, tablet, or computer with Google Drive. 

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Random But Useful

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Buzzbundle: Find online conversations about your company, brand or products and engage with your audience. 

Google customer journey tool: Uses Google Analytics data about consumer interactions to help the user identify key moments to get involved in their potential customers journey. 

Siege media embed code generator: The infographic embed code generator produces image embed codes that generate more clicks. 

FAQfox: FAQ Fox is a free content marketing tool that enables businesses to find questions their target demographic is talking about online.

LSIGraph/LSI Keyword Generator: Generates Latent Semantic Indexing (LSI) Keywords for your SEO. 

IFTTT: allows users to create simple connections between the apps they use every day.

SumoMe: SumoMe is a suite of free tools that can be used to grow your website's traffic.

Google scholar: Provides a simple way to broadly search for scholarly literature. 

The Internet in Real Time: Live tracking in numbers of social network activity, online shopping (Amazon), app downloads, blog posts and more. 

Internet Live Stats: Live tracking of numbers of internet users, websites, Google searches, social media posts etc. 

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That was the longest post I have ever put together but I do hope you find it valuable.

As mentioned throughout, you can get the list of the free tools I personally use or would recommend.

Let me know in the comments if there are any tools I should include....and as stated before, this guide is never ending and will be updated with new tools and new sections frequently.

​Good luck, stay connected with me and let me know how it goes.

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Click Here to Leave a Comment Below

Danit Kellmer

What a useful list- it’s so convenient to have it all organized in one page.
Well done!

    Andrew Davis

    Thanks Danit

    Keep coming back as I will be updating this regularly.

    Spread the word :-)


Wow, what a great list of tools! There were several here that are new to me and I’ll definitly be trying them out.
And thanks for including WiseStamp :)


    Andrew Davis

    Hi Simcha

    Thanks for your kind words and I couldn’t do a list like this without WiseStamp. Been using it for a while now. :)

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